Forrester researched, analyzed, and scored vendors offering comprehensive solutions encompassing end –to –end loyalty strategy, management, measurement and marketing support. Analysts evaluated the customer loyalty products on the basis of 30 comprehensive criteria taking into account the current offering, strategy and market presence.
Comarch’s technology platform and services received highest ratings possible in the following categories: Customer retention, Global execution, and Pricing structure. Customers surveyed chose Comarch for its flexibility, pricing and platform functionalities offered by the company. References agree that Comarch is committed to client relationships and appreciate its ability to accommodate vertical-specific and global requirements.
Forrester’s research indicates that the key differentiators in the current market are: going forward, agility, innovation and tailored strategic guidance. Among global B2C enterprises, 32% of decision-makers say their companies either are already implementing or expanding implementation of loyalty solutions, and 79% of their clients indicated continued or increased investments with the current vendors within the next 12 to 18 months.
The report is available here: https://www.forrester.com/report/The+Forrester+Wave+Customer+Loyalty+Solutions+Q3+2017/-/E-RES136741