White Paper - Trends of Loyalty


Loyalty go through better customer understanding. Today companies can gain a better understanding of their customers - no longer limited to traditional demographics and segmentation but focusing on the interests and preferences of each person. Loyalty will focus on the creation and delivery of relevant content to the right person at the right time on the right channel.

Facing an ever greater supply and variety of choice, it is difficult to identify purchasing behavior client.Brands must be sensitive to customer preferences for engaging him in the best way possible.

This white paper brings together the major trends in terms of retention that are able to adapt to the expectations of customers and consumers.

You will discover:

  • the Internet of Things and geofencing,
  • Mobile, essential to remain constantly connected to the client,
  • The challenges posed by social networks
  • The importance of creativity



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